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BIJ: Risks and Opportunities

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The foundation of the spouses Potter's Bureau of Investigative Journalism (BIJ - Agency for Investigative Journalism) in London has a second goal, says Iain Overton, Executive Director. In addition to acting as intermediaries with the newspapers, will help develop sustainable business models more for journalism of this type.
The problem is in fact achieve a positive result in the cost, which can be high in the extended investigation, and the benefits, especially gains. For this
Overton wants the agency to work on multiple formats . Many newspapers and other media have tried to do this kind of work with more or less effective. But Overton is already negotiating with several European journalists and editors in the hope of tailor investigative reports for television, radio and other media. The

television, however, is a particular field. The objective of the agency, in fact, reach that segment of youth that does not consider the word about this in the newspapers or media. Overton says he has an idea on how to overcome this obstacle, but it might seem "heretical" traditional directors: Create on-line and interactive versions stories, to give them the charm of the game . For example, a story that deals with corruption in the government could put the player in the role of an investigative journalist, with clues that are found along the path. However
Overton is aware of the risks involved. "I do not think that quality journalism will never be a game, is a subject too delicate," he says. "But I am aware that the way people consume news has changed, and we can not ignore it."

The agency aims to become, in a period shorter or longer, self-sufficient in their finances. For now, it is seeking additional funds to help in the early years.
Overton is realistic: "It 's an experiment. It' possible that a sustainable model can never do without philanthropy. If it becomes independent, the better. We're not promising to reinvent the wheel. But we can show that there is a another way to use it. "

Alex Buaiscia